Doug French, CEO of Stylecraft Builders, College Station, Texas, talks about how first-time home buyers accounted for 85 percent of the builder's 2014 sales.
Big builders like Lennar, D.R. Horton, and LGI get a lot of attention for thriving recently with business models targetting first-time buyers amid a housing recovery that has been driven mainly by move-up customers. But Stylecraft Builders is more than holding its own with entry-level clients in Central Texas having generated $75.4 million on 430 closings last year, up 41 percent and 23 percent respectively from 2013. The builder expects 2015 revenues to grow by 23 percent.