Point of View



Building a large, luxury home is not for the faint of heart.

January 12, 2017

The year 2016 was an eventful one for home building. Falling unemployment, rising wages, and still-low mortgage interest rates created more opportunities for homebuyers than we’ve seen in some time.

I spend a lot of time in the field consulting with builders and observing jobsites, and I see plenty of framing contractors making the same mistakes. Fortunately, they're easy mistakes to avoid.

Economic fundamentals illustrate how low supply, coupled with steady demand, pushes prices on virtually any consumer good. Unfortunately for prospective home buyers, the U.S. housing market in its current state is a prime example of diminishing inventory and worsening affordability.

In 1966, Professional Builder named its first Builder of the Year, William J. Levitt.

Professional Builder’s December issue features our 2016 Builder of the Year, LGI Homes.

January 06, 2017

The 2017 International Builders’ Show (IBS) marks my 26th consecutive year of attendance. My total investment in IBS over those years works out to be about 26 weeks of time and well over $100,000 in costs.

November 18, 2016

While Millennials aren’t yet a majority group among homeowners—they currently represent about a third—they will be. Now is the time to understand their distinct qualities, and how to market to this unique consumer, because the full effect of this trend is yet to be felt.

Growing up near Boston during the energy crisis of the mid-1970s involved waiting for the school bus in the dark during double daylight savings time, pulling on an extra sweater instead of turning up the heat, lots of carpooling, and even more bicycling.

November 08, 2016

When asked about the major challenges their companies are facing, builders have plenty of problems to choose from: acute labor shortages, regulatory roadblocks and costs, and a dearth of buyers, among many others.

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