Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
Ignore the mainstream media, just sell homes
New home sales consultant Gian Hasbrock says that the way to win during these seemingly dark hours of the housing industry is to keep a positive attitude, ignore the negative reports of the mainstream media, and just sell homes.
|The climb of median home sales prices reversed in 2006 as home sales took a downturn.|
It's a frontal assault: many news outlets are confidently advising — and sometimes screaming — that now is not the time to buy a new home. New home sales consultant Gian Hasbrock's advice is to ignore the doubters, because the best tool a new homes agent has is a positive attitude.
"Sixty years ago as our soldiers landed on the shores of France at Omaha Beach, they were under orders to maintain their positions on the beach, even though they were sitting ducks," says Hasbrock. "The ships that brought them across the English Channel also had their orders to not get so close to shore that the ships themselves would be jeopardized by the German minefield and shoals. But their guns were out of range of the German machine gun nests in their 'safe' position. On D-Day, our soldiers and our ships' captains disobeyed orders, and as a result we are not all speaking German.
"Now it's H-Hour (Home-Hour) and it's time for new home salespeople to step up and disobey the orders of the media that it is a terrible time to buy a home. Just like the G.I.s did the job that had to be done, our job is clear. Let's get it done."