The 2017 International Builders’ Show (IBS) marks my 26th consecutive year of attendance.
Readjust your sales team's approach and get a leg up on the competition
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.
Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
How downsized homes can delight buyers
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Rick Heaston encourages you to re-examine your coaching skills.
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.
3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.