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Sales + Marketing


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Sales Lead Tracking

If You Want More Sales ... Prospect Like a Boss

Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t

3 Tools to Woo Gen-Z Renters

Authenticity, luxury, and tech as a given are three major keys property owners and managers are emphasizing to reach…

Sales + Marketing

My Generations: A New Way to Look at Consumers

I have about as much in common with someone born in 1946 as I do an upper-age Millennial born in 1981

Housing Markets

The Rules of the Game Are Changing, Are You Ready to Play?

Tips and advice from industry gurus for weathering the next recession 

Pulte Prizing First-Timers

In an effort to help first-time homebuyers facing…

Facebook Enters the Housing Game

In order to comply with a housing discrimination settlement, Facebook is building a tool to make all housing advertisements on its site searchable…

Optimize Your Website: Local SEO Tactics to Boost Your Digital Marketing

Local SEO is an effective way to compete with Zillow and other home search platforms for attention and to get your message out to buyers on the web

Innovation

Let's Chat, Bot

This software solution to may revolutionize the marketing process, and may be a sign of the sales experience homebuyers come to expect

Digital Marketing

Here's How Facebook's Policy Shifts Affect Housing

Facebook is overhauling its advertising platform in the wake of accusations that it…

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