Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Sales + Marketing Award Winners
Best of The Nationals 2021
These standout entrants from NAHB’s 2021 National Sales and Marketing Awards (The Nationals) reflect the changing times, with campaigns that focus on new normals
New-Home Sales
A Message for New-Home Salespeople: Stop Trying to Sell Homes
You’re not in the sales business. You’re in the knowledge business
Sales + Marketing
Your Next, Best Sales Tool: the Marketing Technologist
How newly created sales positions in your company will drive success in an increasingly digitized reality
Sales + Marketing
Online Leads Account for 51% of Home Builder Sales
Online sales growth for the past five years signals buyer preferences were already changing, but the pandemic helped accelerate the trend toward…
Sales
Why (and How) to Right-Size Your Online Sales Program
How builders can meet the expectations of today’s prospects and tomorrow’s new-home buyers
Affordability
Building a Home on a Budget: 4 Tips for Potential Buyers
Four tips builders can suggest to win over potential buyers with a tight budget
Sales + Marketing
The Uberization of New-Home Sales
On-demand appointments can boost sales conversions and align your team with today’s homebuying realities
Sales + Marketing Trends
No In-Person Crowds? Use Tech to Produce Virtual Events
A look at how home builders are adapting their sales and marketing strategies during the pandemic using social media and virtual meetings
Digital Marketing
Creating and Leveraging App-Based Customer Experiences
Tune in and listen to a panel of experts discuss opportunities that exist when home builders place importance on the digital experience
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape