The 2017 International Builders’ Show (IBS) marks my 26th consecutive year of attendance.
New Home Marketing
New Home Marketing
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CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
new home sales, home sales, selling new homes, selling homes
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away.
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.
How to tackle the 'I’d love to buy, but I can’t sell my house’ syndrome
Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.
Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable opportunity to connect with builders, architects, and developers and to hear their strategies and tactics for managing through the downturn. One of the presentations we offer in every market is: “Bootstrap Sales and Marketing for Builders,” written by our sales columnist Bob Schultz.
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
With far fewer potential customers showing up at new-home sales centers today, it’s more critical than ever not to miss sales opportunities and have salespeople consistently engaging in high-ROI activities. Sales training and management expert Bob Schultz offers best practices for optimizing sales performance.
Professional Builder webinar: 35 Moneymaking Ideas for Builders in 2011
Making money as a builder has never been more demanding than it is today. New tools and ideas are required to achieve success. Join Professional Builder's editors Patrick O'Toole and David Barista and columnist Scott Sedam for a fast-paced, one-hour webinar loaded with ideas you can use in your business today. This free webinar is available on demand.
10 key sales performance measurements
Want to boost your sales conversion ratio? Here are 10 performance measurements to apply to your sales operation. By tracking each salesperson’s performance against these standards you will be able to determine who your top producers are, who is improving, and who isn’t pulling their weight.