Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Schell Brothers' Unique Approach to Brand-Building
The home builder understands the difference between marketing and branding and leans heavily into the latter
How AI and VR Are Revolutionizing the Housing Market
From home pricing to virtual tours, artificial intelligence and virtual reality are changing the way today's homes are bought and sold
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Builder Incentives Drive Demand in the New-Home Market
Home builders are offering up bigger deals than ever before in an effort to lure homebuyers into the new-home market, and so far, those incentives appear to be working
3 Steps Home Builders Can Take to Get New Customers
A step-by-step guide to help contractors grow their business
New Home Marketing
Local Builders
How Small and Medium-Size Builders Can Prevail
Three smaller-size home builders share advice and success stories on competing with big builders in their markets
Builder of the Year
Announcing the 2017 Builder of the Year: Thrive Home Builders
In a fiercely competitive market, Thrive Home Builders is a successful local. Ceaseless innovation has established it as a nationally recognized pioneer
Detroit: a Housing Experiment
In 2016, Detroit had more than 700 mortgages issued. Currently, a variety of groups, foundations, banks, and local officials are slowly attempting…
Census Data Shows Leading U.S. Cities for Millennials
Cities with STEM-related jobs attract millennials
Affordability
Most Americans Can Afford a New Home
Over half of U.S. households earn enough to buy a home without exceeding debt-to-income ratio rules
Asians Projected to Become Largest Immigrant Group in the U.S.
By 2055, Asians will make up 38 percent of all immigrants in the U.S.
Digital Marketing
Google Analytics Is a Marketer's Best Friend
How to use analytics to cull the most accurate and useful data
Accessibility
Universal Design Is Design for All
Three decades after the term ‘universal design’ was coined, we still struggle with defining it. Here’s insight from builders that are forging ahead with clear ideas in mind
