2348816 © Barbara Helgason | Dreamstime.com
Row of homes in a suburban neighborhood
There are nearly 70 million households in the US that can't afford a home priced higher than $300,000. However, there are only an estimated 35 million homes available at that ...
Plumbing-Heating-Cooling-Contractors Educational Foundation
Winners of the 2026 National HVAC Apprenticeship Competition
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Stacks of coins in increasing order stand in front of a home, indicating equity
The housing supply and affordabilty crisis demands new models that enable faster production in a collaborative regulatory environment.
NAHB / Oscar Enzig
Ohio remodeler Bill Owens lays out his agenda during the International Builders' Show as the 2026 Chairman of the Board of the National Association of Home Builders (NAHB), the first remodeler elected to that positon.
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Design

Ian Roth Studios
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Built on a hillside overlooking the water, the New American Home 2026 challenges regional norms with a bold design and dramatic views
Feb. 12, 2026
24362610 © Alexmisu | Dreamstime.com
Row of new homes
From community-driven features to highly-personalized spaces, these are the trends that have come to define architectural plans in 2026
Feb. 10, 2026
Tsutsumida Pictures
High-density single-family detached homes at L'Aube at Solis Park by Trumark Homes in Irvine, Calif., demonstrate the variety of massing, articulation, and layout that builders can achieve on deep, narrow footprints without the constraint of shared walls.
Despite affordability challenges, buyers still demand detached homes. Here's how to deliver at higher densities without sacrificing style or safety
Feb. 10, 2026
Guy Land Designer Inc.
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The following projects from our design team offer clever ideas for outside living spaces with fully equipped kitchens as focal points
Feb. 10, 2026

Construction

142705446 © Photosvit | Dreamstime.com
Woman construction worker
Nationwide, just 11.7% of the construction workforce is made up of women, but some states surpass this figure
Feb. 27, 2026
25015222 © Johnny Habell | Dreamstime.com
New single-family community under construction
As the US continues to grapple with a shortage of housing, local governments are updating zoning regulations and speeding up their permitting processes to unlock new supply
Feb. 20, 2026
Ivelin Denev
Residential electrical demand is at an all-time high and only increasing. Modern technology is keeping pace to help builders meet that demand while managing costs and service callbacks and earning a competitive edge against resales.
Increasing demand for electricity in homes is redefining “standard” electrical design ... and providing home builders with a competitive advantage over resales.
Feb. 13, 2026
Francesco Scatena
Carbon Emissions in Housing Graphic
RESNET 1550 and BEAM are changing the game by making it easier for home builders to reduce emissions during the build process.
Feb. 13, 2026

Business Management

409136006 © Bdingman | Dreamstime.com
Joplin, Mo., downtown
Despite the national median list price sitting at $399,900, some metros—mainly those in the Midwest—still offer homes priced below $300,000
March 3, 2026
434800680 © Andrey Popov | Dreamstime.com
Sales team meeting with potential homebuyers
With sales performance declining and burnout rising, effective leadership can make all the difference in navigating the current housing market
Feb. 27, 2026
128825665 © Pavel Ivanov | Dreamstime.com
Young homebuyers meeting with a real estate agent
In 2025, the median first-time homebuyer age declined to 35, down from 36 the year prior and down from the 2018 peak of 38
Feb. 26, 2026
126675241 © Nopparat Khokthong | Dreamstime.com
Homebuyer takes a pair of keys from real estate agent
Nationwide pending deals decreased on both a month-over-month and year-over-year basis, but in some parts of the US, pending-home sales continue to grow
Feb. 23, 2026

Sales + Marketing

38760686 © Racorn | Dreamstime.com
Sales person meeting with potential clients
When trying to turn leads into sales, it's important to know what not do
Feb. 7, 2026
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Silverwood made kindness a priority, and the benefits are already apparent
Feb. 6, 2026
224708563 © Fizkes | Dreamstime.com
Millennial couple sitting near moving boxes in their new home
By age 30, just 25% of Millennials were homeowners, compared with 43% of Baby Boomers at the same age
Feb. 5, 2026
Concept image: Phiwath Jittamas
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Industry experts weigh in on how the housing industry is adapting to consumer preferences and market conditions to thrive in 2026
Jan. 30, 2026

Idea Homes

Ian Roth Studios
Read on to learn more about the products featured in the 2026 New American Home.
Learn more about the products that went into building this year's show home
Feb. 12, 2026
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Color, Craft, and Commitment: Sherwin-Williams Brings Vision and Value to the NEWLOOK Experience Show Home The goal of the Pro Builder NEWLOOK Experience Idea Home was to demonstrate...
Feb. 4, 2026

Events

© Endeavor Business Media
wirclogo
Interested in speaking at the 2026 WIRC Conference? Fill out this quick form for a chance to get involved
Feb. 12, 2026
© Endeavor Business Media
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The ProConnect Multifamily 2026 program offers AEC professionals and developers the chance to network, discover new products, and solve current industry challenges at two events...
Feb. 12, 2026