August 2016

Builders and architects say the best way to persuade them to try a new product is by showing how it performs.

Even the most popular house plans can benefit from a makeover.

Rooms painted in certain colors, like creamy yellow or light green, can fetch sellers $1,000 more than expected.

Potential buyers want to increase their odds of acceptance by bidding on multiple homes, but they are frustrating sellers by driving legitimately interested buyers away.

In a study of more than 2,200 people, just 21 percent of respondents indicated they were satisfied with the way construction businesses handle their phone calls

Individual rooftop installations just can't compare to larger solar systems that sell electricity directly to utilities.

Home builders know better than almost anyone that trying a new product is not a casual matter. Using a good new product won’t necessarily win you…

What the home building industry really needs now

Great products solve problems, and that's always interesting. 

Delivering homes that are affordable, appealing, builder-friendly, and profitable is a tall order—or is it? These prototypes offer answers to the affordable housing dilemma