Survey: Majority of builders believe kitchen is key to selling new homes
When it comes to selling new homes and feature upgrades, the kitchen remains the heart of the home, according to a survey of Professional Builder readers.
6 creative concepts in kitchen design
Our team of architects and designers offers six designs that emphasize the value of proper kitchen layout and location. Ranging from an award-winning luxury home to sketches for smaller-size designs, each concept confirms that the kitchen has become the “command center” and focal point of virtually every new home.
Building Software
Technology Report: Building Better With BIM
Beazer, Oakwood, and Winchester are among the home builders using building information modeling technology to gain efficiencies in the tough housing market
Is social media marketing worth the investment for home builders?
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.
Publisher's letter: Cut through the confusion
Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable opportunity to connect with builders, architects, and developers and to hear their strategies and tactics for managing through the downturn. One of the presentations we offer in every market is: “Bootstrap Sales and Marketing for Builders,” written by our sales columnist Bob Schultz.
Moisture Management
Moisture-Control Techniques for Wood-Framed Homes
Moisture can be the nemesis of today’s more tightly-built wood-framed homes. Creating a tight building envelope is only one part of the equation in creating a high-performing, energy-efficient house
8 best-selling home designs
What makes a home a best-seller? Price, location, and amenities are important, but design can make or break a sale. We profile eight home designs that have what it takes to make customers sign on the dotted line.
6 emerging market research techniques
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
Lean Building
20 Ways to Save $5,000 per Unit
From optimizing foundation design to reducing roof pitch to re-thinking your trash-removal process, Lean operations guru Scott Sedam identifies numerous ways to save a bundle on each and every home you build.
