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News

Human Resources

The Link Between Employee Motivation and Loyalty

Successful employee retention can be attributed to the time taken to determine whether a candidate will thrive in the organization

Indoor Air Quality

Something's in the Air

Home builders need to be keenly aware of how the construction process can affect home indoor air quality

Reaching Move-Up Buyers

The problem with plan According to the builder, Juniper Hill is currently selling at $425,000 in Charles Town, W.V. Although the plan currently has some weak spots, the price needs to increase when built in the next location, Loudoun County, Va., which means the plans need to be adjusted to make this happen.

Customer Satisfaction

Customer Feedback: The Test Kitchen

A lot of home builders are giving themselves heartburn by insisting on more survey responses when accurate results can be obtained from a much smaller number of returned questionnaires. Why the focus on quantity vs. quality?

Sales

New Prospects vs. Be Backs

Statistics show that "Be back" customers — those returning for a second or third visit — are almost four times as likely as new prospects to purchase a home. What is the goal with "Be back" customers? Does the approach change for a first time customer? 

Planning + Development

Land Acquisition and Development Finance, Part 4

This fourth article in the Land Acquisition and Development Finance series discusses the different types of financing available for funding land acquisition

 

Planning + Development

Land Acquisition and Development Finance Series, Part 3

This third article in the Land Acquisition and Development Finance series discusses tying up the land, due diligence, and financing

Sales

The Great Gender Debate

Do women make the best salespeople? Some in the home building industry think so

Planning + Development

Land Acquisition and Development Finance, Part 2

This second article in the Land Acquisition and Development Finance series discusses finding the land and doing the preliminary investigation and financial analysis

If You Can't Give Me All 6's

Customer satisfaction surveys are so popular because they provide valuable insights for companies looking for ways to improve customer relations

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