Joined Woodbridge Pacific Group (WPG) in 2014 as senior marketing coordinator and was promoted in 2016 to marketing manager, overseeing the company’s online presence, including its website, listing sites, and digital ad campaigns; managed the transition of WPG’s customer relationship management (CRM) system for the sales and marketing departments to Salesforce; promoted to marketing director in 2020 to work more closely with the executive team and to oversee all consumer-facing marketing communication and creative content; managed WPG’s corporate rebranding from initial ideation to organizational rollout; coordinates WPG’s marketing for the builder’s first expansion outside California, in Boise, Idaho.