The 50 top-selling master-planned communities (MPCs) in the U.S. had more than 28,000 new home sales, surpassing 2016 totals by over 17 percent. The Villages in Central Florida had the most sales.
According to real estate consultancy RCLCO's new ranking of MPCs, Texas, Florida, and California are still the biggest MPC markets, accounting for 68 percent of the total sales volume of the 50 top-selling communities. Texas had the most communities on the list at 15, more than any other state.
MPCs that achieved increases in sales credit their market segmentation strategies: targeting various age, income, and household segments with appropriately priced and designed residential product types and lifestyle amenities. Communities with slower sales in 2017 report that the challenge of maintaining sufficient lot inventory, along with upward pressures on prices made it challenging to keep up the pace.
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