5 Steps to Restore Customer Confidence
When things go wrong on a project, your ultimate objective should be to not only resolve the issue but to restore customer trust and confidence. Here's how
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Strive for Perfection
Even an attempt at perfection is difficult, but if you set perfection as your company's goal and everyone involved strives for it, you'll be winning against the competition, regardless
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Builder Reputation Basics: One Make-or-Break Factor You Can't Miss
If you do nothing else, do this one thing to ensure you have a great relationship with the client right from the start. Your reputation depends on it
How Can Home Builders Create a Better End Product for Buyers?
Housing Design Matters offers ways home builders can improve a homeowner’s experience
Improve homebuilder brand equity for long-term success
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.
How homebuilders can improve negotiations with home buyers
Close more deals – and build more homes – by defining the salesperson-home buyer negotiation process.
Homebuilders: Stop Selling Homes on Contingency Contracts
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.
How to develop successful homeowner associations
Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.
Anatomy of a Best Practice
Learn to develop a best practice with Professional Builder and Michael Dickens.
How Homebuilders can Attract First-Time Homebuyers
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.
Why homebuilders should know their customers' values
Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.
Who Are These Entry-Level Buyers?
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
Customer Satisfaction
How to Use a Customer Loyalty Metric to Your Advantage
Though the widely used Net Promoter Score has come under attack, there are good ways to adapt this customer loyalty metric to the home building industry
Build rapport to earn customer's sale
You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.
