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Immerse Yourself in Show Village 2022

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Immerse Yourself in Show Village 2022

Show Village 2022 features a pair of immersive home experiences that showcase the latest housing trends and digital marketing tools


By Rich Binsacca, Editorial Director January 6, 2022
Show Village 2022 immersive tour
Show Village 2022's self-guided online tours enable housing pros to experience various forms of embedded content, from new product pop-ups to a virtual tour guide, for an immersive tour experience. | Renderings: RM Design Studio
This article first appeared in the January 2022 issue of Pro Builder.

While builders certainly welcomed back homebuyers to tour model homes and visit design centers once pandemic-driven restrictions on in-person activities were loosened or lifted, the technology for online (or virtual) presentations and tours of new homes continues to improve with more sophisticated features and sharper renderings.

Consider the “immersive” experience of three model homes that Pro Builder created in lieu of its Show Village footprint for IBSx, the virtual version of the 2021 International Builders’ Show.

Built on photorealistic renderings, the self-guided online tours not only allowed a far larger pool of housing professionals to visit Show Village (and for longer than the three days of IBS), but also enabled them to experience various forms of embedded content, from new product pop-ups to a virtual tour guide and insightful audio clips from members of the project teams.


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For 2022, we’re at it again. Sure, IBS is back live this year, and Show Village will be there to anchor the outdoor exhibits, but a duo of immersive home tours continues our new tradition ... with some exciting new features to up the ante of that experience.

The two homes—one designed for the new normal of lifestyle wants and needs, the other showcasing worthwhile smart/connected home technologies—exemplify the evolution of online new-home marketing.

The presentation also underscores the power that a truly “immersive” and photorealistic experience can have not just on homebuyers, but also municipal authorities, community activists, and lenders that appreciate (and increasingly demand) as much visual information as they can get to make (or break) decisions that affect development, design, and profitability. 


PROJECT SPECS: BARNABY, the America at Home Study Concept Home

Size: 2,600 sf

Bedrooms: 4

Bathrooms: 3 1/2

Extras: Office/flex, guest suite

Builder: Garman Homes, Cary, N.C.

Architect: Dahlin Group Architecture | Planning, Pleasanton, Calif.

Research: tst ink, Encinitas, Calif., Dahlin Group Architecture | Planning, and Strategic Solutions Alliance, San Diego


PROJECT SPECS: THE SMART / CONNECTED HOME

Size: 3,400 sf

Bedrooms: 4

Bathrooms: 4 1/2

Extras: Loft/fitness, multigen suite, casita

Architect: KTGY Architecture | Branding | Interiors | Planning, Irvine, Calif.

Research: New Home Trends Institute, John Burns Real Estate Consulting, Irvine


Show Village 2022 QR codeUse your mobile device camera to scan the QR code at left or go to pbshowvillage.com to register for the Immersive Homes Tour when Pro Builder Show Village 2022  goes live on Feb. 8, 2022. Show Village will again anchor the outdoor exhibits at the International Builders’ Show, Feb. 8-10, 2022, in Orlando, Fla., including an Immersive Home Center, live how-to demonstrations and topical discussions, self-guided tours of two built homes, and after-hours meetups and block parties—all in a comfortable, open-air location behind the West Concourse of the convention center.


Show Village 2022 Barnaby exterior


The Show Village 2022 immersive tour experience allows visitors to explore a variety of content at every stop by clicking on embedded icons. For the Barnaby, the house icon (center, highlighted) triggers alternative elevations of the home created by Dahlin Group Architecture | Planning. Inside, the same icon shows alternative floor plan configurations. Other icons launch insightful audio clips from members of the project team (green), product pop-ups from the project sponsors (red), aerial views of the house (orange), and the ability to engage with an online tour guide (blue). Clicking on an arrow takes you to the next stop on the tour, though visitors also can use an interactive floor plan or a room location drop-down menu to jump from one area to another within the experience.


Show Village 2022 Smart/Connected Home exterior


Throughout the immersive tour of either home, the green icon (above right, highlighted) prompts a short audio clip from a member of the project team, such as William Ramsey, AIA, principal at KTGY, the Smart/Connected Home’s architect. Other icons offer alternative elevations or floor plans (navy), sponsored-product information (red), and the online tour guide (blue). Arrows indicate the next stop on the tour.


Show Village 2022 immersive tour


Each stop on the immersive tour automatically prompts a tour guide to provide insights about the room or area, such as Barnaby’s primary bath (shown). Users can click on the blue icon (above left, highlighted) to remove or show the tour guide, or to mute her narrative.


Show Village 2022 Smart/Connected Home kitchen


Information about the products featured in and around each home (such as the Smart/Connected Home kitchen, shown) are triggered by clicking on the red icon (above right, highlighted). The pop-ups feature an image of a product and a list of all products provided by that sponsor (with + marks to see more detail). Users also can click on downloadable PDFs for an even deeper dive.


IMMERSIVE HOME SPONSORS

The Show Village 2022 Immersive Home experience enables visitors to learn about the project’s sponsors and their products within the tour, including one-click access to downloadable PDFs for additional information.

Armstrong Flooring: Flooring

Broan-NuTone: Fresh-air systems

DaVinci Roofscapes: Roofing

Greenheck Fan: Bath fans

KitchenAid: Appliances

Maytag: Laundry equipment

Mitsubishi Electric: HVAC system

Propane Education & Research Council: Propane energy

Titebond: Caulks, sealants, and adhesives

UFP-Edge: Exterior siding

Unilock: Pavers

Wellborn Cabinet: Cabinetry

Whirlpool: Laundry equipment


 

Written By
Editorial Director

Rich Binsacca is editorial director of Pro Builder Media, Custom Builder, and PRODUCTS. He has reported and written about all aspects of the housing industry since 1987 and most recently was editor-in-chief of Pro Builder Media. [email protected]

 

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