Show Some Energy!
Looking for a way to differentiate your homes from those of the big public builders? Here's a strategy that's working for Houston builder Brian Binash and figures to become more popular as energy costs continue to rise. Like many private production builders, Binash's new Houston partnership with Austin-based Wilshire Homes needed to find a niche to avoid the Giant public ...
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Strange, how something you read or hear today can suddenly trigger a memory. I was paging through this Sunday's builder display ads. You know these ads, they're the ones you all hate to write many-thousand-dollar checks for, but still do because, well, everyone else does and if they do and you don't.
Marketing Through Color
With the multitude of architectural, environmental and site considerations involved in home building today, the application of color is often reduced to a last minute perusal of variations on white, beige and gray. Yet, a growing number of respected builders are challenging suburban and urban monotony and using color as a powerful tool in their marketing mix.
Stanley Works
The Stanley MaxLife tripod flashlight enables builders to work in confined areas without having to juggle a tool in one hand and a light in the other. Stanley's tripod Flashlight provides full dexterity while supplying ample lighting. This LED flashlight has an articulating head, which allows the user to focus the beam of light wherever it is needed.
Endura
Endura released the Wood Clad Ultimate Astragal. Used with French Doors this product offers many of the same features as the Ultimate Astragal, including a patented three-point seal between the active door, inactive door and sill as well as strike and deadbolt adjustability. The Wood Clad Astragal is available in Douglas fir, Oak, Mahogany and Pine.
