Rose from sales assistant to vice president of Stylecraft Builders in 4 1/2 years; increased company sales volume by 83%; oversees a department with more than 50 people and is responsible for 40-plus communities; helped create and build the company’s marketing department; when the pandemic hit, Kelly tried new tactics: halting sales, creating wait-lists, selling inventory-only, and ultimately developed offer-only processes to address production capacity issues and spiking lumber prices; worked with her team to implement a range of efficiencies and a new CRM program that automates contracts; implemented a secret shopper program; closed 300 homes when she started as VP of sales and marketing and is on pace to close 1,200 homes in 2022.
Age:
38
Title:
VP Sales and Marketing
Company:
Stylecraft Builders, College Station, Texas
Company website:
Stylecraft Builders
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