CAD from APA Now on CD-Rom
Long available in print form, CAD Construction Details has just been released on CD-ROM by APA-The Engineered Wood Association.
Gerogia-Pacific
The G-P Plus Plywood Sturd-I-Floor now incorporates the Quick-Fit tongue-and-groove, designed by APA-The Engineered Wood Association to speed subfloor installation.
Columbia Flooring
New oak, maple and pecan offerings in five-ply, 1/2-inch-thick engineered planks are available in five pre-finished colors and 31/2- and 51/2-inch widths.
Builder of the Year: Pulte Homes, Inc.
Up close and personal with every buyer, this housing superpower uses a distinctly long-range customer focus to top $5.1 billion in revenue in 2001.
Johns Mansville
EasyFit fiberglass insulation from Johns Manville features unfaced batts in 15-inch widths with vertical perforations that let installers custom-fit nonstandard-width wall cavities by separating sections to fit instead of cutting the batt with a knife...
Crossville
It might look from a distance like an area rug in front of the fireplace, but it’s all Manor Stone porcelain tile with a complementary Tumbled Naturals border. (The fireplace surround is Manor Stone, too.)
Brand Building
There are two ways to achieve brand recognition, says Pulte Homes vice president/marketing Jim Lesinski. The fast — and expensive — option is to buy a brand. Throw lots of money at lots of different media and buy consumer awareness.
Weaving a New Del Webb
Bold and arguably brilliant, Pulte Homes’ $1.7 billion purchase of Del Webb Corp. this year vaulted it to the top spot in the industry in terms of closings.
