Handling the Internet Customer
When I got into this business, there was an assumption that visitors knew very little about the community when they walked into the sales office. Yet today, almost 50 percent of new home customers first learn about us on the Web site before they walk into the sales office. Is it important to find out if customers have been to your Web site? Do you deal with customers who have already visited yo...
The PATH Top 10
The Partnership for Advancing Technology in Housing (PATH) recommends that you start with the following techniques to improve a home's quality, durability, energy efficiency, environmental performance and affordability. PATH selected these techniques because they can dramatically boost a builder's ability to achieve these goals.
Curb Appeal
Just as a good builder would never think of inspecting homes from the cab of his truck, a good hiring manager should avoid curb-qualifying candidates. This occurs more often than we care to admit and in a variety of manifestations. As a hiring manager, it is important to assess your hiring criteria. Do you tend to feel more positive about candidates who: All of these qualities might be desirabl...
Do you see what I see?
You never get a second chance to make a first impression. While this adage may be true, when it comes to home building, first impressions count, but so do second, third and even fourth impressions. Many new homes have been sold based on a positive first impression between prospective buyers and the sales staff.
Land Acquisition and Development Finance
In this article, we will discuss organization business structures and selecting a lender. Business Structures After determining the goals of the project and the approximate amount of financing needed, you must decide on the legal structure of your business. You should make your decision based on the impact of the legal structure on your liability, initial cost, government control, impact on inc...
