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How This Luxury Custom Home Builder Wins Business with AI and Innovation

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How This Luxury Custom Home Builder Wins Business with AI and Innovation

How AI is helping custom home builders differentiate and win more business through exceptional customer experience and more efficient workflows.

April 18, 2024
How This Luxury Custom Home Builder Wins Business with AI and Innovation

Vancouver, Washington, has experienced significant population growth over the last thirty years. Since 1990, the city has more than tripled in size and has consistently grown by nearly 9% annually for the past four years. This growth has spurred a heightened demand for new housing, resulting in an abundance of residential construction companies to choose from.

How This Luxury Custom Home Builder Wins Business with AI and  Innovation


Cascade West, a luxury community home builder, has stood out among other construction companies in Clark County, constructing high-quality custom homes throughout Vancouver's expansion. Their success in remaining one of the top builders in the area lies in their commitment to tailoring each build to the specific needs of their clients rather than simply focusing on constructing the largest and most expensive houses.  

In 2023, they began using Digs to differentiate themselves with innovation and streamline collaboration. The Trails at Whipple Creek and Firestone Ridge communities will feature the Digs experience and a one-of-a-kind digital homeowner handoff, reassuring clients that Cascade West will exceed their expectations during the build and provide the info they need throughout the lifetime of their home. 

The Digs experience and digital homeowner handoff feature a groundbreaking AI-powered personal home assistant called AskDigs. With AskDigs, builders and homeowners can ask any question about the home – from selection details to warranty information – and get immediate, accurate answers. The type of grout in your backsplash? Seriously, AskDigs knows. This experience is transforming home building & homeownership into a more delightful and manageable journey.

How This Luxury Custom Home Builder Wins Business with AI and  Innovation


Eliminating Painpoints with Effective Collaboration

"One of our cornerstones for building a relationship with clients is honesty and transparency, but that also leads to our biggest challenge of balancing our client's communication needs during a project between project supervisors, contractors, and vendors," said Ron Wagner, Sales and Design Specialist at Cascade West.

This pain point is common among building teams across the nation. The traditional way of creating relationships with clients in home building has been to pick up the phone and call or send a quick email to ensure the client knows the latest updates. However, with multiple vendors and contractors working on the job site, it may be hard to distinguish who has the most up-to-date information on that project. Cascade West is removing these siloes with Digs. The ability to communicate with vendors and clients more effectively has resulted in a better experience for everyone. 

"With its all-in-one information hub, intuitive filing system, and ability to streamline document management, navigating the complexities of building a custom home becomes a breeze," says Cascade West Purchase Coordinator Danielle Scroggins.

How This Luxury Custom Home Builder Wins Business with AI and  Innovation


Save time and money with streamlined communication

Creating a space for clients to make decisions and finalize selections establishes a transparent foundation for the project. Efficiently managing communications and documents saves time and money by preventing costly mistakes. This streamlined approach allows everyone involved in the build to easily access and review the latest selections or revisions, enabling quick communication with the appropriate vendor, build team member, or client.

How This Luxury Custom Home Builder Wins Business with AI and  Innovation


Danielle, a top Digs user, is enjoying her experience with Digs. "What truly elevates Digs above the rest is its unwavering dedication to user feedback. By actively listening and responding to the needs of its consumers, Digs doesn't just streamline workflows—it transforms them."

To learn more about Digs, visit Digs.com. If you are interested in The Trails at Whipple Creek and Firestone Ridge, visit Cascade West at CascadeWest.com.

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Written By
Vice President of Marketing

Danette Beal has spent the last 20 years helping some of the world's most well-known brands deliver exceptional experiences with technology. Currently, she is Vice President of Marketing at Digs. Digs AI-collaboration software leverages human-centric design to make it simple for home builders to store every detail and decision during a home build and create a one-of-a-kind digital handoff for new homeowners.

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