6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Strive for Perfection
Even an attempt at perfection is difficult, but if you set perfection as your company's goal and everyone involved strives for it, you'll be winning against the competition, regardless
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Builder Reputation Basics: One Make-or-Break Factor You Can't Miss
If you do nothing else, do this one thing to ensure you have a great relationship with the client right from the start. Your reputation depends on it
How Can Home Builders Create a Better End Product for Buyers?
Housing Design Matters offers ways home builders can improve a homeowner’s experience
Managing the CX Roller Coaster for Homebuyers
How to mitigate the valleys and maximize the peaks to leave customers excited and delighted about their new-home buying experience
Mattamy Homes
Mattamy Homes has invested time and resources trying to empower its employees to deliver outstanding customer service — not an easy task for an organization that builds more than 4,500 homes a year.
Mayberry Homes
Bob and Karen Schroeder, owners of Mayberry Homes in Lansing, Mich., have only been in business since 2002, yet they have garnered more awards for customer satisfaction than most veteran builders. Mayberry Homes caters to first-time home buyers and those moving up from starter homes, as well as higher-end empty nesters.
Del Webb Communities and Pulte Homes
With a presence in 54 markets throughout the U.S., Pulte is the largest home builder in North America. In Arizona alone the company operates four divisions: one in Tucson and three in Phoenix, under the direction of John Chadwick, Arizona division president.
Boost Your Resources
Before you begin heavy cost-cutting, you should implement a quality improvement program to rebuild your processes and become more proficient. That way, you can make the right cuts without gutting your key resources and jeopardizing your future.
Sales
Home Sales: It's Time to Differentiate Your Business
To a customer, a great homebuying experience comes when the sales associate does something that adds value to their visit and puts the customer's shopping agenda ahead of their own selling agenda
Protecting Your Backlog
With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no builder is immune from cancellations, builders and sales agents can use several strategies to minimize cancelled customers.
Customer Satisfaction
Leading the Way to Better Customer Service
Many home builders invest in customer service training for their staff, but they will always fall short if the company's leadership doesn't model attitudes and behavior
Gifts that Make a House a Home
Inspiration in a nutshell. Here are the results of the Housewarming Gift Contest that Professional Builder held for its readers back in July. The online version of the article contains more information and all of the submissions we received. Enjoy!
Turning Home Buyers Into Partners
Though few home builders see the value in partnering with their customers, those who do have greater customer satisfaction scores and more referral business.
One-Stop Shop
The Estridge Companies in mid-February unveiled a design studio and corporate headquarters in an unusual place — a mall — giving the company a new way to brand itself in the communities it serves. And if the concept works the way the firm's principals envision, the Carmel, Ind.-based custom home builder could be blazing a new path.
