What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
Modest Gains for Black Homeownership Likely to Continue
Since the Great Recession, the wealth gap between Black and White Americans has only increased, but modest gains could help shrink that gap over…
Demographics
Latino Homeownership Rates Jumped 13% Last Year
More than 600,000 Latinos purchased a home with a mortgage in 2020, resulting in a 13% purchasing increase compared to 2019. Realtor.com notes…
Demographics
Are Millennials to Blame for Low Housing Stock?
Millennials are poised to drive homeownership for years to come, and many reached homebuying age during the pandemic. This generation, aged…
Market Data + Trends
Retirees Are Reversing the Downsizing Narrative
It’s a well-known trend: the average American retiree lists their home to downsize into a more affordable and manageable one, but the pandemic has…
Market Data + Trends
Who Really Moved Due to the Pandemic?
With a new understanding of and freedom from traditional workspaces, many Americans packed their bags and left dense areas throughout the pandemic…
Market Data + Trends
Younger Adults More Likely to Move in Next Few Years
Zillow’s Group Population Science first quarterly survey asked homeowners about whether they are planning to move in the next few years,…
Financials
Rapidly Rising Student Debt Keeps Millions From Homeownership
Student loan payments are holding many Americans back from becoming homeowners by keeping their debt-to-income ratios high. Over the course of 13…
Demographics
Housing Costs Are the Top Financial Concern for Older Millennials
The oldest Millennials are turning 40 this year and affordable housing remains a top concern for many in this generation. Rising housing costs, a…
Demographics
Millennials Flock to West and South Regions
Millennials are no longer flocking to bustling cities such as New York, Los Angeles, and Chicago. Just like the rest of America, Millennials are…
Demographics
Get to Know Middle-Aged Millennial Buyers and Homeowners
Are Millennials really as young, unmarried, and financially irresponsible as much of the older generations portray them? CNBC’s answer is no. At…
