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Report: What Lengths Would Millennials Go to to Own a Home?

Millennials are so desperate to own a home that, even in a pricey market, 78% would consider accepting an interest rate higher than the national average


Who's Driving Rental Demand Now

The number of renter households headed by Millennials peaked and is now declining. What will the rental landscape look like with Gen Z?

Market Data + Trends

Reshaping the American Dream: Millennials and Gen Z Struggle to Leave the Nest

Report finds one in five Millennials and two-thirds of Gen Z are taking longer to leave home compared with previous generations

Planning + Development

Rising Demand for Multigenerational Living Sparks Housing Innovation

These new residential development projects accommodate heightened demand for multigenerational living


Resumed Student Loan Payments Shake Up the Housing Market

With student loan payments resuming this month, already cost-burdened Millennial and Gen-Z homebuyers are taking a hard look at their finances

Business Management

3 Truths for Home Sales Success Now and Into the Foreseeable Future

Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights 


Millennials Are Willing to Give and Take to Become Homeowners

While other generations are pulling out of the housing market and waiting for conditions to improve, Millennials are doing whatever it takes to become homeowners


Americans Are Waiting Longer to Buy Their First Home

The average age of first-time buyers is the oldest on record, thanks to high housing costs and a shortage of entry-level homes


A High-Cost Housing Market Favors Baby Boomers

Millennials are losing out to older generations in the hunt for affordable, entry-level housing 


The Housing Market Is Creating an Epidemic of Loneliness

Homes in social, walkable neighborhoods are becoming increasingly expensive, and young buyers unable to afford them are faced with lonely living situations

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