Demographics | ProBuilder

Aerial view of suburban neighborhood in Tampa, Fla.

Housing Markets

10 Cities Where Gen-Z and Millennial Veterans Are Choosing to Buy Homes

Cities such as Tampa, Fla., and San Antonio top the list due to their affordability and employment opportunities

A young woman stands at the door of her home, holding it open to show off the front room

Housing Markets

Housing Affordability Improves for Recent College Grads

Even in pricier cities, a drop in rental rates is helping younger generations afford housing

An older couple sits at a table, looking over budget

Insurance

Baby Boomers Burdened by Home Insurance Costs

Those in coastal markets, particularly in Florida, have been the most affected by rising insurance rates

A woman stands in front of a house while smiling and holding up house keys. There are boxes in the driveway, indicating that she is moving in.

Demographics

Growing Trend in ‘SINK’ Homeownership Emerges

Data show women lead the trend in single-income, no kids (SINK) buyers

Demographics

3 Myths Holding Millennials and Gen Z Back From Becoming Homeowners

Purchasing a home has become more challenging in the past few years, but these myths could be stopping younger generations from entering the housing market altogether

A young couple smiles and holds up a house key.

Government + Policy

State and City Governments Implement New Programs to Help Gen-Z Homebuyers

High costs have made younger generations reconsider homeownership, but these programs aim to change that

Gen Z woman smiling and holding up house key

Demographics

Affordability Trumps Safety for Many Gen-Z Homebuyers

More than a quarter of Gen Zers are likely to forgo a safe location, compared with just 5% of Baby Boomers

Demographics

Homeownership Rate Decrease Most Significant for Under 35s

The multi-decade low for housing affordability is taking the greatest toll on younger homebuyers

Young homebuyer sits on lawn head in hands

Market Data + Trends

Majority of Americans Say the Upcoming Election Plays a Part in When They Will Buy a Home

Of those surveyed, veterans are more likely to purchase a home prior to the election, while civilians are more likely to wait out the results of the election

Demographics

What Impact Does Immigration Have on Housing?

There's been a surge in immigration to the US since 2020, but any effect on the housing market will take time to fully understand

Demographics

Gen Xers Are Relying on Family for Housing Support

Nearly 20% of the generation are also buying larger homes to support multigenerational living

Gen Xer sits at table counting money, in front of them is a clock and a jar labelled "retirement" with coins spilling out

Demographics

What Impact Will Gen Z Have on the Housing Market?

The younger generation prioritizes lifestyle and affordability over homeownership, leaving experts unsure of how this will affect the housing market

Members of Gen Z sit around coffee table laughing and sharing a meal

Home Design

5 Design Trends That Appeal to Gen-Z and Millennial Homeowners

From dopamine design to dark academia, if you're looking for what's trending with the next generation of homebuyers, start with these interior design approaches

Bright, colorful, and comfortable interior celebrates the personal style of the homeowner

Housing Markets

10 Best Housing Markets for Seniors

Many homes in the US lack basic features for aging in place, but some cities provide more aging-friendly homes than others

Baby Boomer couple sits on couch looking at laptop together

10 Cities Where Gen-Z and Millennial Veterans Are Choosing to Buy Homes

Housing Affordability Improves for Recent College Grads

Baby Boomers Burdened by Home Insurance Costs

Growing Trend in ‘SINK’ Homeownership Emerges

Can Building Larger Homes Actually Bring Down Costs?

As Mortgage Rates Drop, Refinancing Activity Doubles

Housing Affordability Improves for Recent College Grads