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Demographics

Renters Return to Snag Concessions, Majority Remain in Same Area

Many young renters are bidding farewell to their parents’ homes and reentering the rental market, says Zillow.

Demographics

Financial Difficulties Drag U.S. Household Formation Down

If Americans continued to form households at the same rate as 2006, there would be 5.7 million additional households today.

Market Data + Trends

Is Urban Flight to the Burbs Golden?

The future of urban and suburban housing post-COVID-19

Demographics

Millennials Lead in Home Service Projects and Spending

Being cooped up at home pushed Americans to spend more on home improvement projects this year instead of entertainment or travel.

Demographics

Win Over Active Seniors With Hospitality-Inspired Entertainment

A focus on entertainment and educational amenities will be the winning combination for selling to active seniors post-pandemic.

Demographics

Who is Today's Average Renter?

The suburban apartment market has seen booming activity while the urban market dips.

Demographics

Banks Step in to Shrink Black Homeownership Gap

More banks are rolling out initiatives in order to bolster historically low homeownership rates for minorities.

Demographics

AARP: Majority of Older Adults Do Not Reside in 'Livable' Communities

A new AARP and Harvard Joint Center for Housing Studies report found most older adults do not reside in livable communities, and there are large ga

Demographics

Gen Z Is Buying in These 10 Cities

Salt Lake City, Utah is a magnet for Gen Z home buyers, the population group born after 1996.

Demographics

5 Top Ranking Cities for Retirees

U.S. News & World Report announced the best places to retire for both 2020 and 2021.

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