3 Truths for Home Sales Success Now and Into the Foreseeable Future
Most sales leaders have been in chaos control since 2020. Stop feeding that mindset and start shifting gears using these three insights
Millennials Are Willing to Give and Take to Become Homeowners
While other generations are pulling out of the housing market and waiting for conditions to improve, Millennials are doing whatever it takes to become homeowners
Americans Are Waiting Longer to Buy Their First Home
The average age of first-time buyers is the oldest on record, thanks to high housing costs and a shortage of entry-level homes
A High-Cost Housing Market Favors Baby Boomers
Millennials are losing out to older generations in the hunt for affordable, entry-level housing
The Housing Market Is Creating an Epidemic of Loneliness
Homes in social, walkable neighborhoods are becoming increasingly expensive, and young buyers unable to afford them are faced with lonely living situations
In the Race to Homeownership, Gen Z Is Trailing Behind
Generation Z is expressing strong interest in homeownership but these first-time buyers face a series of unprecedented hurdles
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Demographics
The Housing Market Is Creating an Epidemic of Loneliness
Homes in social, walkable neighborhoods are becoming increasingly expensive, and young buyers unable to afford them are faced with lonely living situations
Demographics
In the Race to Homeownership, Gen Z Is Trailing Behind
Generation Z is expressing strong interest in homeownership but these first-time buyers face a series of unprecedented hurdles
Demographics
Millennials Are Underperforming in Today’s Housing Market, and It’s Not Hard to Understand Why
A growing number of millennials are reaching peak homebuying age, but amid affordability constraints and a housing shortage, many are finding themselves delayed in the race toward homeownership
Housing Markets
These Are the Most Popular Housing Markets Among Gen-Z Buyers
Gen Zers are slowly but steadily making their way into the housing market. Here's where they're headed
Housing Markets
Gen Zers Are Entering the Housing Market. But Where Are They Going?
The total share of Gen-Z homebuyers is slowly but steadily increasing, and most are flocking to these affordable metros
Demographics
Wealthy Boomers Are Pushing Millennials Out of the Housing Market
Baby Boomers are better equipped financially for homebuying and, as a result, are beating Millennials in the race to find affordable starter homes
Demographics
Middle-Income Buyers Face the Nation’s Biggest Housing Shortage
Middle-income buyers can afford to buy less than one-quarter of listings in today's housing market
Demographics
Younger Generations Are Staying Away From the Housing Market—Here’s Why
Gen Zers and Millennials are most disadvantaged by a financial crisis caused by soaring inflation and stagnant wage growth, and as a result, many are boycotting a volatile housing market
Demographics
Why Millennials Still Trail Behind Baby Boomers in Today’s Housing Market
Millennials are losing out to Baby Boomers in the hunt for a limited supply of starter homes
Demographics
In the Race to Homeownership, Millennials Are Lagging
Buying a home in today's high-cost housing market isn't a feat for the weak, and Millennial buyers who are making their first home purchase face the biggest challenges
