Millennial Millionaires Are Putting off Major Purchases Due to Inflation
Millennials are the key drivers of growth for the housing market, but many are delaying their purchasing plans to wait out a period of elevated inflation
Using Digital Marketing to Sell Homes to Digital Natives
The millennial cohort brings with it growth potential for home builders as millennials reach prime home buying age. But millennials also bring with them new expectations for the home buying experience
Gen Zers Are Entering the Housing Market as First-Time Buyers, but Where Are They Searching?
As large metro areas become more expensive, young homebuyers are searching for affordable housing in midsize cities
Incidents of Workplace Discrimination Doubled in 2020
The murder of George Floyd in May 2020 sparked a movement for racial justice and equality that traversed the globe, but it seems that the construction industry has yet to catch on
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Demographics
A Generational Housing Shift Is Coming and Millennials Are Leading the Charge
Look out baby boomers—Millennials are taking over the housing market, and Gen Z isn’t far behind
New-Home Sales
Single Female Buyers Are Forging Through Record Price Increases
Financially independent female buyers seem undeterred by rising home prices in metros like Denver
Housing Markets
The Top Markets for Women Homebuyers
These regional housing markets approved mortgages for the largest number of female buyers in 2020, and they’re likely to see even more women buying homes in 2022
Demographics
How the Gender Pay Gap Affects Women Homebuyers
The majority of females are still underpaid in comparison to their male coworkers, an affordability gap which is making its way into the housing market
Demographics
Generational Home Purchases Highlight Evolving Buyer Preferences
The post-pandemic housing market has become a battleground for competing generations, but demand is changing to accommodate new buyer preferences
Market Data + Trends
Millennials Are Making an Untimely Entry Into a Volatile Housing Market
As Millennials enter into the housing market to search for their first homes, they are being met with fierce competition and dwindling supply
Housing Markets
Millennials Are Taking Over the High-End Housing Market
High-income Millennial buyers are skipping past starter homes and diving into the deep end of a competitive high-end market
Demographics
Against All Odds, Hispanic Buyers Are Slowly Closing the Homeownership Gap
As more Hispanic Americans reach prime homebuying years over the next two decades, a longstanding homeownership gap will continue to shrink
Affordability
Home Affordability Drops to New Lows in the 100 Largest U.S. Counties
When it comes to housing affordability, Gen Zers and Baby Boomers are equally burdened by escalating prices
Demographics
Hispanic Americans Are Chipping Away at a Persisting Homeownership Gap
The homeownership gap between white and Hispanic households is beginning to close, but more formidable challenges threaten the economic mobility of Hispanic Americans
