What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
Financial Difficulties Drag US Household Formation Down
If Americans continued to form households at the same rate as 2006, there would be 5.7 million additional households today. But Americans from all…
Market Data + Trends
Is Urban Flight to the Burbs Golden?
A look at the future of urban and suburban housing post-COVID
Demographics
Millennials Lead in Home Service Projects and Spending
Being cooped up at home pushed Americans to spend more on home improvement projects this year instead of entertainment or travel. The National…
Demographics
Win Over Active Seniors With Hospitality-Inspired Entertainment
A focus on entertainment and educational amenities will be the winning combination for selling to active seniors post-pandemic. Forbes says many…
Demographics
Who is Today's Average Renter?
The suburban apartment market has seen booming activity while the urban market dips. The pandemic pushed many to look for homes with more space at…
Demographics
Banks Step in to Shrink Black Homeownership Gap
More banks are rolling out initiatives in order to bolster historically low homeownership rates for minorities. In Washington, DC, one firefighter…
Demographics
AARP: Majority of Older Adults Do Not Reside in 'Livable' Communities
A new AARP and Harvard Joint Center for Housing Studies report found most older adults do not reside in livable communities, and there are large…
Demographics
Gen Z Is Buying in These 10 Cities
Salt Lake City, Utah is a magnet for Gen Z home buyers, the population group born after 1996.
The burgeoning tech hub on the edge of the…
Demographics
5 Top Ranking Cities for Retirees
U.S. News & World Report announced the best places to retire for both 2020 and 2021. To do so, the company surveyed more than 3,000 people…
Demographics
Latinx Americans Push Up Total U.S. Homeownership Rates
Latinx homeownership rates have continually increased since 2008, taking total homeownership up with it. Since the Great Recession, homeownership…
