What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Where Do Millennials Outcompete Older Renters?
Conventional wisdom holds that because Gen Xers had more time to accumulate wealth, they are better able to buy a house than Millennials.
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Single Women Own More Homes Than Single Men in These Cities
As builders know, single women are a major force in the market, making up 17 percent of homebuyers. Understanding who these women are, what…
Where Are Retirees Moving in 2020?
Retirees are ready to get out. Roughly 930,000 people aged over 60 moved out of state in 2018. In order to get a better sense of where they’re…
Market Data + Trends
Who Is She? A Closer Look at Female Homebuyers
Single, female homebuyers remain a powerhouse demographic in the housing market despite a dip in their share of the market in the past few years.…
Market Data + Trends
In Which US Cities Are Single Women Buying the Most Homes?
San Francisco or New York? Forget about it! The Windy City is now a top city for single women to buy property, according to a study by the real…
Texas Housing Market Shatters Records for Fifth Consecutive Year
The Texas housing market is making moves: 2019 marked the fifth year that Texas broke records for the number of homes sold and the median home…
Virtual Lenders Are a Game Changer for Women, Minority Homebuyers
Women and minorities are turning toward virtual lenders for their mortgages, and for good reason: Digital, algorithm-based mortgage lenders…
