Upon joining Level Homes in 2019, Haley Naebig improved an “existing but struggling” online sales program with companywide pricing and metrics that ultimately prepared the builder for COVID-19 pandemic impacts and a rise in new-home demand; implemented customer service and extensive communication strategies that have minimized lead times and boosted customer satisfaction; takes the phrase “no lead left behind” seriously and follows a rigorous sales process that includes phone calls, personalized emails, texts, and video emails for project updates and client inquiries; video emails have significantly increased buyer responses and earned Naebig the “Video Email Superstar” Market Proof Award at the 2022 Do You Convert Online Sales & Marketing Summit.