flexiblefullpage - default
Currently Reading

Home Buyers Discouraged by Rising Prices

Advertisement
billboard - default
New-Home Sales

Home Buyers Discouraged by Rising Prices

Less buyers are actively searching for homes in the third quarter of 2021—here’s why.


November 4, 2021
Arrow showing rising home price
Image: Stock.adobe.com

Fast-growing home prices across the U.S. are lowering the share of prospective buyers actively searching for homes, says the NAHB’s Eye on Housing. In the third quarter of 2021, the national percentage of active home buyers dropped to 57% compared to the previous quarter’s reported 61% peak total. Many potential buyers are becoming discouraged by longer searching periods with low housing supply as well as rising prices making the actual buying process less affordable. 

After growing steadily for six straight quarters, and peaking at 61% in the second quarter of 2021, the share of prospective buyers actively trying to find a home to buy declined to 57% in the third quarter.  This is an indication that fast-growing home prices have begun to discourage a segment of potential buyers from getting past the planning stage.

The share of prospective buyers who are actively searching for a home declined in three of the four Census regions between the second and third quarters of 2021:  in the South, from 58% to 51%; in the West, from 72% to 65%; and in the Northeast, from 66% to 65%. The share was flat in the Midwest, at 50%.

Read More

Advertisement
leaderboard2 - default

Related Stories

Housing Markets

Metros Where Housing Prices Have Doubled in Less Than 10 Years

Historical data show it's taken less than 10 years for home prices to double in 68 of the country’s 100 largest cities

 

Affordability

The Disappearing Act That Is Middle-Income Housing

An expert weighs in on the diminishing supply of middle-income housing, which is particularly acute in California, and what to do about it

Market Data + Trends

A Look at Homeownership Rates Across the Nation

Data for homeownership rates in the 100 largest US cities show Port St. Lucie, Fla., in the top spot, while West Virginia is the state with the most homeowners

Advertisement
boombox1 -
Advertisement
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

Advertisement
native2 - default
Advertisement
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.