Housing Giants

"Permission" marketing is not really new, but it is substantially different from the billboards and radio ads of traditional new home marketing. The key to making permission marketing work…

For most home builders, marketing meetings begin with an ad agency presenting new concepts for newspaper ads, magazine ads or maybe an outdoor billboard campaign. Chances are most of the…

As we continue our focus-group research with the nexers, we've been hearing about their preferences for features and layout inside the home. The nexers have already provided us with a…

An employee leaving a company is like a stone thrown in a still pond: ripples of disruption spread through the organization, creating unbalance. In any business, this unbalance can be…

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