Housing Giants

"Permission" marketing is not really new, but it is substantially different from the billboards and radio ads of traditional new home marketing. The key to making permission marketing work…

For most home builders, marketing meetings begin with an ad agency presenting new concepts for newspaper ads, magazine ads or maybe an outdoor billboard campaign. Chances are most of the…

The race to become the first 100,000-unit GIANT is fueling merger and acquisition activity throughout home building's GIANTS. Given that the top five home builders in the United States each…

As we continue our focus-group research with the nexers, we've been hearing about their preferences for features and layout inside the home. The nexers have already provided us with a…

An employee leaving a company is like a stone thrown in a still pond: ripples of disruption spread through the organization, creating unbalance. In any business, this unbalance can be…

 

Let's just call this Part II of our 2003 report on housing's Giants because we found one we missed before our April issue closed. In fact, we've missed elusive, Pittsburgh-based Maronda Homes every year for…

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