Designing for the Barbecue Nation
Just like everyone else, new home buyers want to be outside as the weather turns warm.
Partnering: The Sycamore Creek Case Study
Partnering is not a science. It's an industry buzzword that means different things to different people.
Tech-Enabling New Homes
The list of amenities offered to lure potential home buyers continues to become more elaborate.
Lifestyle Targeting
Toronto marketer Stan Kates is succeeding with his 'lifestyle concept communities,' fortifying his claim that most builders worry too much about sticks and bricks and not enough about fashioning strategic lifestyles that attract like-minded buyers.
Positioning
The official numbers on the residential construction industry and the stories builders tell one another over late-night beers or early-morning coffee often can be quite different.
Making Live/Work Work
Beat Kahli, a central Florida TND builder and developer with an investment banking background, has come up with an innovation that might help live/work housing succeed on an important second level.
The New Now
When my son was 3 years old, he got angry with me for not letting him drive my car. He was adamant that he knew how to drive and in fact was a better, faster driver than I.
Florida Builder Splits Marketing From HQ
In a digital-age management move, Florida's third-largest builder, Transeastern Homes, recently moved its sales and marketing department out of the company's Coral Springs headquarters and into an Orlando office to place it nearer the bulk of new proje...