2008 Nationals: Achieving the Heights of Luxury
LEXAS Companies' Escala in Seattle, Wash. received a gold award at the 2008 National Sales and Marketing Awards.
Homebuilders Can Benefit From Guerrilla Marketing
As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.
2008 Nationals: You Never Get a Second Chance To Make A First Impression
John Laing/Village Homes' Southshore community received a gold award at the 2008 National Sales and Marketing Awards.
A New Future
Are the fundamentals of home building changing? The drivers might tell us. Editorial Director Paul Deffenbaugh is watching seven areas that could cause the home building industry to undergo an epic change.
2008 Nationals: Veer Off the Path to Success
Vulcan Real Estate's Veer in Seattle, Wash. won a gold award at the 2008 National Sales and Marketing Awards.
Are real-estate agent incentives really a homebuilder's best bet?
Learn the priorities general real-estate agents use when selecting which new-home community to show.
2008 Nationals: East Coast Dresses West Coast for Success
The Silverton by Toll Brothers in Aurora, Colo. received a gold award at the 2008 Nationals Sales and Marketing Awards.
ProBuilder Product Report: Decking & Patio
Here's a wide variety of new Decking & Patio products from Railing Dynamic, FenceScape and more.
2008 Nationals: Making the Basic Box Beautiful
The Lakes at Annecy by Trend Homes of Arizona (Gilbert, Ariz.) received a gold award at the 2008 National Sales and Marketing awards.
