flexiblefullpage - default
Currently Reading

Studying the 'Largest, Most Diverse, and Most Contradictory' Generation of Homebuyers

Advertisement
billboard - default

Studying the 'Largest, Most Diverse, and Most Contradictory' Generation of Homebuyers


January 22, 2018
Millennial woman
Photo: Pexels

The Center for Opportunity Urbanism's new report, "The Millennial Dilemma: A Generation Searches For Home... On Their Terms", examines how millennials are affecting the housing market, including differences between younger and older millennials.

The report's authors Anne Snyder and Alicia Kurimska say, "They’re the most educated and socially conscious generation to date, and yet with the help of social media, they are being driven to unprecedented levels of anxiety and loneliness." An excerpt published in The New Geography says there are four key trends worth noting to understand millennials in the market -- their relationship to money, "hybridized" formations of households, migration to smaller, inland cities; and mobility.

Rarely has a generation spawned such a cottage industry of profiling. The largest and most diverse generation in American history, millennials are also the most contradictory, sparking endless intrigue, analysis and caricature. They’re at once idealistic and anxious, wholesome and distrustful. They consistently clamor for meaning and community while the polls show an unprecedented exile from the institutions (e.g. marriage and religion) that traditionally offered both.

Read more

Advertisement
leaderboard2 - default

Related Stories

Market Data + Trends

10 States Where Home Insurance Rates Have Risen the Most

Responding to the increasing number of natural disasters, insurers are hiking prices, with some states bearing the brunt more than others

New-Home Sales

Mortgage Rates Are Up but New-Home Sales Still Solid in March

Lack of existing home inventory drove a rise in new-home sales, despite higher interest rates in March

Labor + Trade Relations

Who's Earning What in Construction

Workers in construction management roles may earn a higher median wage, but on average, lower-paid occupations have experienced somewhat faster wage growth

Advertisement
boombox1 -
Advertisement
native1 - default
halfpage2 -

More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

Advertisement
native2 - default
Advertisement
halfpage1 -

Create an account

By creating an account, you agree to Pro Builder's terms of service and privacy policy.


Daily Feed Newsletter

Get Pro Builder in your inbox

Each day, Pro Builder's editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Save the stories you care about

Lorem ipsum dolor sit amet lorem ipsum dolor sit amet lorem ipsum dolor sit amet.

The bookmark icon allows you to save any story to your account to read it later
Tap it once to save, and tap it again to unsave

It looks like you’re using an ad-blocker!

Pro Builder is an advertisting supported site and we noticed you have ad-blocking enabled in your browser. There are two ways you can keep reading:

Disable your ad-blocker
Disable now
Subscribe to Pro Builder
Subscribe
Already a member? Sign in
Become a Member

Subscribe to Pro Builder for unlimited access

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.