Negotiating Skills
Every builder or remodeler has been there, or will be someday: The contractor has done his or her best to complete the job as agreed, but the customer is not satisfied. Settling the disagreement is a painful challenge that will require sophisticated ne...
Godfrey Interiors Expands, Moves H.Q. to Naples, Fla.
Squelching rumors of a merger with long-time interior design competitor March-Michaels & Associates, Florida model merchandising maven Betsy Godfrey (right) is expanding her firm instead.
Upscale Finish at an Affordable Price
Integrally colored finished used to be found only in hotels, museums, upscale restaurants or luxury homes, but the warm texture and color has become so popular that more interior designers and architects are specifying such finishes in mid-range homes....
Masco Corp. Names New Executives
Masco Corporation of Taylor, Michigan, has announced the appointment of three new executives in their management team.
Home Finishes Redefines Custom Service for Builders
When passion and necessity collide the result can be potent.
Rates Return to Neutral
Last month, when the Federal Reserve raised short-term interest rates by a quarter point, many assumed a negative impact on builder’s stock prices would soon follow.
Winding Roads Lead To a Better bottom Line for Builders
It almost sounds too simple--just curve the streets instead of setting them in a grid or cul-de-sac pattern.
Internet Redefines New Home Selling Strategies
For all of you still wondering whether web site selling is worth the necessary investment, consider the experience of the Giordana family in Atlanta.
Sales
The Sales Process
We're finally here. The last installment in our series of Sales and Marketing LEARN articles.
