What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Top 10 Places to Move in 2020
Looking for the next hot market to expand your home building business? Take a look at these top 10 cities that are affordable alternatives to more…
Millennial-Led Denver Families Make the Case for Suburban Living
A cool, young family finds themselves moving from the bright lights of the city to a sleepy suburban town: a Millennial’s worst nightmare, right?…
Top 20 Cities Where Homeowners Stay the Longest
Homeowners are staying in their houses longer nationwide, but these cities take it to the furthest end of the spectrum with a large number of…
Market Data + Trends
Millennials Projected to Buy the Most Houses in 2020
2020 is the dawn of a new decade, and this year will also welcome a new dominant generation of homebuyers. Millennials secured steady careers, got…
Meet the Southern Town Putting the Brakes on Growth
Lake Wylie, S.C., had it all: good schools, low taxes, and a great location just outside of Charlotte. But when out-of-towners discovered the…
Top 10 Metro Areas for Generation-Z Homebuyers
As freshly-minted adults, the oldest of Generation Z are dipping their toes into homeownership. Generation Z does not have the buying power of…
What Are the Top Factors Driving US Migration?
The U.S. mobility rate is at historic lows, so by examining the people who do move out of state, we can get to the heart of what drives Americans…
Millennials Are Ready to Buy Homes. So What’s Holding Them Back?
Millennials are landing solid jobs, getting married, and having kids. For many, all that is left on the checklist is buying a home. And they’re…
Meet the Renters of 2020: Wealthy, Educated, and Old
A rich couple in their forties with two kids are not generally the people who first come to mind when you think of renters, but they are…
Where Do Americans Move to, Where Do They Stay, and Where Are They Coming From?
Ever get the feeling that you want to pick up and start over somewhere new where no one knows you? Try looking at San Antonio, Texas, or Raleigh,…
