What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Labor + Trade Relations
Incidents of Workplace Discrimination Doubled in 2020
The murder of George Floyd in May 2020 sparked a movement for racial justice and equality that traversed the globe, but it seems that the construction industry has yet to catch on
Demographics
A Generational Housing Shift Is Coming and Millennials Are Leading the Charge
Look out baby boomers—Millennials are taking over the housing market, and Gen Z isn’t far behind
New-Home Sales
Single Female Buyers Are Forging Through Record Price Increases
Financially independent female buyers seem undeterred by rising home prices in metros like Denver
Housing Markets
The Top Markets for Women Homebuyers
These regional housing markets approved mortgages for the largest number of female buyers in 2020, and they’re likely to see even more women buying homes in 2022
Demographics
How the Gender Pay Gap Affects Women Homebuyers
The majority of females are still underpaid in comparison to their male coworkers, an affordability gap which is making its way into the housing market
Demographics
Generational Home Purchases Highlight Evolving Buyer Preferences
The post-pandemic housing market has become a battleground for competing generations, but demand is changing to accommodate new buyer preferences
Market Data + Trends
Millennials Are Making an Untimely Entry Into a Volatile Housing Market
As Millennials enter into the housing market to search for their first homes, they are being met with fierce competition and dwindling supply
Housing Markets
Millennials Are Taking Over the High-End Housing Market
High-income Millennial buyers are skipping past starter homes and diving into the deep end of a competitive high-end market
Demographics
Against All Odds, Hispanic Buyers Are Slowly Closing the Homeownership Gap
As more Hispanic Americans reach prime homebuying years over the next two decades, a longstanding homeownership gap will continue to shrink
Affordability
Home Affordability Drops to New Lows in the 100 Largest U.S. Counties
When it comes to housing affordability, Gen Zers and Baby Boomers are equally burdened by escalating prices
