7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
We Won't Lose a Sale Over Value
Readjust your sales team's approach and get a leg up on the competition
Offer Fireplaces as an Option
Use fireplaces to offer home buyers comfort, energy efficiency and good indoor air quality.
Measure Your Listening Skills
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Home builders: Are you coaching your sales teams?
Rick Heaston encourages you to re-examine your coaching skills.
Home builders, Get on the Road to Fair-Share Pricing
Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.
The Secrets of Home Sales All-Stars
3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
Survey Finds Sales Teams Weak on Follow-Ups
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Are Your Newly Hired Sales Agents Really Ready to Sell Your Homes?
Prepare your new sales agents to sell your homebuilding company’s homes well.
High-Performance Homes
The High-Performance Home Pitch
Find out how home builder sales teams can make the energy-efficient pitch more appealing to potential homebuyers