New Home Sales

Kaufman and Broad Home Corporation has opened a 24-hour sales center in its southwest Las Vegas community of Monaco, offering convenience for the city’s numerous customers who work odd hours. This makes K & B the…

If you build it they will come. That was the kind of faith it took Heritage Communities Inc., a Myrtle Beach, S.C., multi-family home builder to move forward with the full compliment of services it offers through its…

For all of you still wondering whether web site selling is worth the necessary investment, consider the experience of the Giordano family in Atlanta.

With only five days to find a new home in the Georgia…

If baby boomers flocked to California in the 1970s, when they were in their 20s, will they migrate again—this time to Florida- as they enter their 50s? A number of national builders and developers seem to be banking on…
Condominiums have become the dominant choice in the booming Chicagoland market, say area housing analysts. According to the Chicago Association of Realtors, nearly 53% of the homes sold in the city of Chicago during…

Don Larkin of D.M. Larkin Communities Inc., went against conventional wisdom when he decided to model as many options as he could in his most recent townhome community in York, Pa. And it is paying off.

With…

Squelching rumors of an merger with long-time interior design competitor Marc-Michaels & Associates, Florida model merchandising maven Betsy Godfrey (right) is expanding her firm instead. She recently moved Godfrey…
While all of us may be tiring of Millennium Fever, the fact is all the ballyhoo can cover important grist for the collective mill of our industry. Look at the energy we invest each year when December 31 looms and so…
We're finally here. The last installment in our series of Sales and Marketing LEARN articles. As promised last month, we will now direct our attention to reviewing the sales process itself. Afterward, we will present a…

A limited-time promotion by Aurora, Ill.-based Lord & Essex Homes gave home buyers at three separate communities the chance to win up to $5000 in upgrades. The promotion, called Spin to Win, ran during October to…

A recent study from the NAHB reveals that seven out of the 10 most expensive housing markets in the nation are in California. Despite a booming economy that produces hundreds of thousands of new jobs every year, the…

The interior of this home is open yet cozy, simple yet luxurious. Buyers love…
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