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Charlie Scott

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Charlie Scott

Charlie Scott has over 30 years of homebuilding industry experience including front line roles as new home Salesperson, Builder, Quality Assurance, VP of Operations and EVP/minority owner. As an industry consultant, he’s worked with hundreds of home builders to improve their operational excellence. He also has evaluated more than 40 home builders as a National Housing Quality Award (NHQA) Examiner and was inducted into the NHQA Hall of Fame.

Customer Satisfaction

Why Customer Feedback Is Essential to Your Bottom Line

Seasoned builders share what homebuyers have taught them about delivering the best possible customer experience

Main Street vs. Wall Street

The tale of a small builder’s quest to maintain his market share against the big guys

Sales + Marketing Best Practices

New-Home Sales: Building Customer Confidence

Maintaining customer confidence creates a strong foundation for referral sales

The Truth Behind February's Home Builder Confidence Decline

The Wells Fargo/NAHB Builder Confidence survey, for February, reported a historic drop in Builder Confidence. The report was hyped and in some…

Life, Liberty and the pursuit of Happiness

I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership.  For whatever reasons, I felt the…

Customer Satisfaction

The New-Homebuyer's State of Satisfaction

Surveys reveal what customers are saying about how well home builders are delivering customer satisfaction and where they are failing

Project Management

Building Homes Is Hard; Giving in to Custom Changes Is Harder

Now that new-home sales have nearly doubled from their 2010 low, we are facing the challenges of a recovering market

New-Home Marketing

Do You Communicate Efficiently or Effectively?

Consumers now receive 81 pieces of email for every one piece of U.S. Mail, and some experts believe email is becoming increasingly less effective

Find Your Special 007 Sales Agents

You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder

Have you Drunk the Social Media Kool-Aid?

When I was part of a growing home building company we learned to be on guard for the newest “technology” coming down the pike that promised to…

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NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs


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