Customer Satisfaction
Why Customer Feedback Is Essential to Your Bottom Line
Seasoned builders share what homebuyers have taught them about delivering the best possible customer experience
Main Street vs. Wall Street
The tale of a small builder’s quest to maintain his market share against the big guys
Sales + Marketing Best Practices
New-Home Sales: Building Customer Confidence
Maintaining customer confidence creates a strong foundation for referral sales
The Truth Behind February's Home Builder Confidence Decline
The Wells Fargo/NAHB Builder Confidence survey, for February, reported a historic drop in Builder Confidence. The report was hyped and in some…
Life, Liberty and the pursuit of Happiness
I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership. For whatever reasons, I felt the…
Customer Satisfaction
The New-Homebuyer's State of Satisfaction
Surveys reveal what customers are saying about how well home builders are delivering customer satisfaction and where they are failing
Project Management
Building Homes Is Hard; Giving in to Custom Changes Is Harder
Now that new-home sales have nearly doubled from their 2010 low, we are facing the challenges of a recovering market
New-Home Marketing
Do You Communicate Efficiently or Effectively?
Consumers now receive 81 pieces of email for every one piece of U.S. Mail, and some experts believe email is becoming increasingly less effective
Find Your Special 007 Sales Agents
You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder
Have you Drunk the Social Media Kool-Aid?
When I was part of a growing home building company we learned to be on guard for the newest “technology” coming down the pike that promised to…