5 creative outdoor living designs
Creating an indoor-outdoor relationship is nothing new. But as the home-building industry continues to decrease the size of homes and searches for ways to add value to designs, extending living space outdoors becomes a critical design component. Professional Builder's House Review design team presents five outdoor living concepts.
What 10,000 consumers say about homeownership (Research)
Contrary to popular belief, consumers are in the market for their next home. But what they desire in a new home is much more than the lowest price and a great location, according to a survey of more than 10,000 potential home buyers by John Burns Real Estate Consulting.
Home exterior research: Fiber cement, brick, wood dominate market
Tried-and-true materials continue to dominate the home exteriors market, but veneer products are gaining in popularity, according to a survey of Professional Builder readers.
Purchasing
10 Elements of the Total Cost Model to Purchasing
Home builders that adopt the total cost model to purchasing and operations are guaranteed to save in the long run. Here’s a road map for getting started
State of the Nation?s Housing Report: Market sobering but ?coming together?
After three consecutive years of record-low construction levels, the vigor of the recovery in housing now hinges on a return of demand. The lingering consequences of the recession and financial crisis, however, are thwarting a broader recovery. That is just one of the conclusions reached in the new report, The State of the Nation’s Housing report from the Joint Center for Housing Studies of Harvard University.
Re-examining the role of Realtors
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.
Proven tactics for selling homes to the generations
Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.
New-Home Sales
Staffing and Management Techniques for Optimizing New-Home Sales
With fewer potential customers showing up at new-home sales centers, it’s critical you don't miss sales opportunities and have salespeople consistently engaging in high-ROI activities
