A Dose of Reality
The biggest key to inoculation is to follow through with reassurances that you could handle problems or reduce their impact. Customers want to believe that you have everything under control.
Eye in Sky Watches Custom Builder's Sites
Custom builder Mike McGuffie of Regal Classic Homes in Orlando, Fla., is using Web cams on his jobs to keep customers informed of progress and trade contractors and vendors on their toes.
ICC Approves SIPs for All Seismic Zones
In a series of cyclic shear wall tests on structural insulated panels, APA - The Engineered Wood Association found that SIP walls perform similarly or better than stick-built walls under simulated earthquake conditions.
Documentary-Style Video Touts Luxury Condos
'If L.A. had a Main Street, it would be Wilshire Boulevard,' says the video for The Californian on Wilshire, a 23-story luxury condominium project scheduled to open in 2005.
Bauer Highlands
In a new home market dominated by Craftsman homes, a two-builder team brought European flair to middle-market buyers in Portland, Oregon.
Builder's Online Program Keeps Buyer Frenzy Under Control
Watch Those Interest Rates
Compact Plans Could Lower Services Costs
Finisterra at Firelight
The latest project from Joyce Homes in master-planned Highlands Ranch, Colo., is in Firelight, an upscale subdivision of detached single-family homes with its own homeowners association.