Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
New-Home Sales
Appraisal Tips: Getting the Value Out of Green Homes
As green homes become more prominent, home builders are experiencing growing pains when it comes to appraisals. Builders share their secrets for getting the value out of green
Housing Giants
Sales Strategies: What the Housing Giants Are Doing
Three Housing Giants share their sales successes, challenges, and strategies for growing their businesses in the recovering housing market
Are you listening to your remodeling clients?
A recent experience got me thinking about how companies all-too-often fall back on financial incentives when dealing with an unhappy customer, yet…
Bob Schultz: Put some pop in your POP
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
Pulse 2012 report identifies five keys to improve home sales
The results of a new survey by nearly 300 sales and marketing leaders in the home building industry were revealed at the Sales and Marketing Pulse 2012 event at the BB King Blues Club in Orlando, Fla., on Feb. 8, 2012 during the International Builders Show.
New-Home Sales
How to Sell Homes Using Incentives
In today’s market, homebuyers have come to expect incentives and discounts when buying a home. New-home sales guru Bob Schultz offers advice on effective selling using incentives
Pending home sales drop at end of 2011, still better than end of 2010
The latest edition of the Pending Home Sales Index indicates that sales declined in December 2011 but were still significantly higher than the previous year, according to the National Association of Realtors.
Standard Pacific buys California parcel from Arbor Homes
In the fourth quarter of 2011, Arbor Homes closed the sale of a 50-lot parcel to Standard Pacific Homes.
