Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
NAR: Pending home sales up 5% in March, continue upward swing
Home-sales contract activity has now increased six of the past nine months, as the Pending Home Sales Index saw gains in March, according to the National Association of Realtors. The index, a forward-looking indicator based on contract signings, rose 5.1 percent to 94.1 from a downwardly revised 89.5 in February.
New-home sales climb 11% in March to 300,000 annual units
Sales of new single-family houses in March 2011 were at a seasonally adjusted annual rate of 300,000, 11.1 percent above the revised February rate of 270,000, according to estimates released jointly this morning by the U.S. Census Bureau and the Department of Housing and Urban Development.
Survey: Majority of builders believe kitchen is key to selling new homes
When it comes to selling new homes and feature upgrades, the kitchen remains the heart of the home, according to a survey of Professional Builder readers.
Is social media marketing worth the investment for home builders?
Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.
Publisher's letter: Cut through the confusion
Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable opportunity to connect with builders, architects, and developers and to hear their strategies and tactics for managing through the downturn. One of the presentations we offer in every market is: “Bootstrap Sales and Marketing for Builders,” written by our sales columnist Bob Schultz.
6 emerging market research techniques
New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.
New-Home Sales
Staffing and Management Techniques for Optimizing New-Home Sales
With fewer potential customers showing up at new-home sales centers, it’s critical you don't miss sales opportunities and have salespeople consistently engaging in high-ROI activities
NAR: Pending home sales up 2% in February
Following a two-month slide, the Pending Home Sales Index rose 2.1 percent to 90.8 based on contracts signed in February, according to the National Association of Realtors. Since bottoming out last June, the index has trended upward, even with periodic monthly declines.
Professional Builder webinar: 35 Moneymaking Ideas for Builders in 2011
Making money as a builder has never been more demanding than it is today. New tools and ideas are required to achieve success. Join Professional Builder's editors Patrick O'Toole and David Barista and columnist Scott Sedam for a fast-paced, one-hour webinar loaded with ideas you can use in your business today. This free webinar is available on demand.
Estridge may have to shut down
Unless it can raise nearly $2 million in the next month, private home builder Estridge Group may have to shut down, IndyStar reported.
