Survey Shows Buyers Have Homebuying Regrets
More than 80% of respondents have regrets about their home purchase and 50% of upcoming buyers would consider forgoing using an agent
Is Fractional Homeownership Any Kind of Solution for Housing Attainability?
The imbalance between housing supply and demand is spurring some innovative options within the real estate industry
What the NAR Commissions Settlement Means for Home Builders
The legal settlement will improve transparency during the home sales process, mitigate predatory practices, and help preserve profitability for home builders
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Creative Ways Home Builders Can Nail the Sale
Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times
Realtors Go Green
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
10-Second Tip: Web Sites
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.
Measure Your Listening Skills
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Home builders: Are you coaching your sales teams?
Rick Heaston encourages you to re-examine your coaching skills.
Home builders, Get on the Road to Fair-Share Pricing
Columnist John Rymer explains why having accurate information on your competitors in the current housing market is more important than ever before.
The Secrets of Home Sales All-Stars
3 National Sales & Marketing Awards Gold Winners share their “secrets” on how to sell successfully in good times and bad.
Survey Finds Sales Teams Weak on Follow-Ups
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Are Your Newly Hired Sales Agents Really Ready to Sell Your Homes?
Prepare your new sales agents to sell your homebuilding company’s homes well.
Homebuilders, learn to sell your services
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
