Best Practices

With rising interest rates and a softening market, many builders face high cancellation rates as customers reconsider and or walk away from their original purchase decision. Although no…

The idea behind the Open Prototype Initiative — what will be a showcase of four high-quality, economically constructed homes — was to improve the way all homes are built in America. And…

 

Taylor Woodrow learned first-hand the impact of implementing off-the-beaten-path marketing strategies when a home sold after the company ran an in-flight airline infomercial in which a passenger walks…

With energy prices on the rise, buyers are becoming increasingly attracted to the notion of high-performance homes. High-performance homes offer consumers relief with lower energy costs…

The medical and home-building industries have at least one thing in common right now: the debate over self-induced problems. The medical community is at odds over just how much physical…

When visiting a new-home sales center, most customers will tell you they are interested in two things: seeing the model home and finding out home prices. When sales associates hear this,…

There are two initiatives underfoot to streamline the Environmental Protection Agency's National Pollutant Discharge Elimination System of the Clean Water Act, which regulates storm water…

The Hispanic population is the largest minority group in the U.S., but no formal effort had been made to recruit Latinos for the residential building industry — until now.

I'm not referring to rental properties or homes, but people. Most builders will tell you that people — or lack there of — are their greatest challenge to growth. The need for qualified…

Here is a scenario to challenge your staff and in the process, discover some profound insights on home building strategy, especially in view of the recent slowdowns in so many markets.…

Nationally about 1 in 5 customers will cancel their home sale before closing. While that's not an enjoyable situation for either the customer or the new home sales professional, what should…

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