What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Demographics
Wealthy Boomers Are Pushing Millennials Out of the Housing Market
Baby Boomers are better equipped financially for homebuying and, as a result, are beating Millennials in the race to find affordable starter homes
Demographics
Middle-Income Buyers Face the Nation’s Biggest Housing Shortage
Middle-income buyers can afford to buy less than one-quarter of listings in today's housing market
Demographics
Younger Generations Are Staying Away From the Housing Market—Here’s Why
Gen Zers and Millennials are most disadvantaged by a financial crisis caused by soaring inflation and stagnant wage growth, and as a result, many are boycotting a volatile housing market
Demographics
Why Millennials Still Trail Behind Baby Boomers in Today’s Housing Market
Millennials are losing out to Baby Boomers in the hunt for a limited supply of starter homes
Demographics
In the Race to Homeownership, Millennials Are Lagging
Buying a home in today's high-cost housing market isn't a feat for the weak, and Millennial buyers who are making their first home purchase face the biggest challenges
Demographics
How Homes and Neighborhoods Are Making Millennials and Gen Z Lonelier
The housing affordability crisis and design of American homes and neighborhoods may be hampering community connection and exacerbating the loneliness epidemic
Demographics
Millennial Homeowners Outpace Millennial Renters for the First Time
Millennial homeowner households are growing faster than the market share of Millennial renters, but younger homebuyers still trail far behind older generations
Demographics
Millennials Are Flooding the Housing Market, but Cash-Strapped Boomers Are Standing in Their Way
Millennial homebuyers searching for their first homes are struggling to compete with cash-strapped baby boomers backed by significant equity wealth
Demographics
Why Some Americans Are Waiting Until After Retirement to Buy Their First Homes
First-time homebuyers in America have never been older. That's due, in large part, to a widening affordability crisis hurting aging, low-income renters
Sales
Here Are the Biggest Reasons Why Americans Are Selling Their Homes
These are the biggest motivating factors among all generations for selling a home in today's market
