What Gen-Z Buyers Really Want in a Home
The fervor of planning for Millennials in the home building industry has now pivoted to Gen Z. So, what does this new generation want?
Post-Pandemic Trends: Working From Home
A greater share of workers are still working from home than before the pandemic and they're concentrated in the information, professional, and financial services sectors
Millennials on Top Again as Largest Homebuying Group
Millennials beat out Boomers as the largest homebuying cohort, according to a recent report, but Boomers remain the largest generation of home sellers
The State of Hispanic Homeownership
2023 saw a net gain of 377,000 Latino owner-households, the largest single-year gain in almost 20 years, a recent report finds
Gen-Z Homebuyer Must-Haves
To afford a home, Generation Z is willing to make compromises, but not on everything
9M Baby Boomers to Exit Housing Market by 2035—but Gradually
The latest Freddie Mac report finds the contraction in the housing market from Boomers making their exit won't be a dramatic wave but more like a receding tide
Meet the Surprising Cities That May Be the Next Tech Hubs
Move over, Silicon Valley. Kansas City, Kansas, may become the next hot tech hub, according to Zillow. Focusing on housing affordability, how hot …
Sales + Marketing Trends
Homebuyer Demographics: Are You Ready for This?
For the first time in history, there are six distinct generations influencing the housing market, and each one demands your attention
Top 10 Cities with the Best Work-Life Balance
A homeowner could have the most beautiful house in the world. But if they are working 60 hour weeks—including weekends—it hardly matters how…
Why Are Americans Keeping Their Homes for So Long?
Homeowners are buying a home and holding onto it longer than before. But why? Some say it is because homeowners want to keep their low interest…
Which States Are Residents Escaping, and to Which Ones Are They Running?
In search of affordable housing, job opportunities, and a lower cost of living, residents are leaving states that are high-cost or have lower…
What Are the Top Reasons People Move?
In order to better understand what potential homebuyers want in a home, it helps to know why they are moving in the first place. Whether it is for…
Sustainability
Millennials Value Sustainability But Savings Incentivize Them
Millennials want green, but they don’t want to spend green. Despite a majority of the generation being concerned about the environment, only 18…
Which Housing Market Wins Most Transformed in This Decade?
The 2010s have been a wild ride for the housing market: We’ve clawed our way back from a housing crash and weathered the resulting recession. As…
Top 10 Best Cities to Land a Job in 2020
Itching to make your next move in 2020? ZipRecruiter identified cities with the hottest job markets to help jumpstart your search. Since one of…
Why Are High-Earners and Retirees Turning to Renting?
Since the recession, there has been a shift in the attitude towards renting—what was once forced by economic hardships is now trendy to some. If…
