7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
myLennar
This iPad app from home builder Lennar Corp. allows users to see nearby Lennar communities with new homes for sale, narrowing the results by…
6 novel infill housing schemes
Professional Builder’s House Review design team offers six infill housing design concepts.
Remaking your past bestsellers
Designs that were popular during the housing boom will probably need some fine-tuning to make them appeal to the current market. By updating plans, builders can also trim the fat and save money.
2013 market outlook: Builders expecting big things
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
13 sales and marketing strategies for 2013
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
Home product 'theme park' opens in Houston
MainStreet America, a multi-million dollar home shopping venue set on a 14-acre site, opened last weekend in Houston.
PB November 2012
Net-Zero Energy Homes | Passive House Design | Preparing for the Coming Labor Shortage
Infographic: What consumers want in a home
A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to present some of the survey findings.
Digital Marketing
3 Social Media Myths Debunked
Being “liked” and having many “friends” are highly overrated if home builders aren't making measurable sales as a result
2013 NHQ Awards—A Systematic Approach to Growth for DSLD Homes
With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth
