7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales Lead Tracking
If You Want More Sales ... Prospect Like a Boss
Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t
3 Tools to Woo Gen-Z Renters
Authenticity, luxury, and tech as a given are three major keys property owners and managers are emphasizing to reach…
Sales + Marketing
My Generations: A New Way to Look at Consumers
I have about as much in common with someone born in 1946 as I do an upper-age Millennial born in 1981
Housing Markets
The Rules of the Game Are Changing, Are You Ready to Play?
Tips and advice from industry gurus for weathering the next recession
Facebook Enters the Housing Game
In order to comply with a housing discrimination settlement, Facebook is building a tool to make all housing advertisements on its site searchable…
Optimize Your Website: Local SEO Tactics to Boost Your Digital Marketing
Local SEO is an effective way to compete with Zillow and other home search platforms for attention and to get your message out to buyers on the web
Innovation
Let's Chat, Bot
This software solution to may revolutionize the marketing process, and may be a sign of the sales experience homebuyers come to expect
Digital Marketing
Here's How Facebook's Policy Shifts Affect Housing
Facebook is overhauling its advertising platform in the wake of accusations that it…