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Sales + Marketing
A Low-Tech Secret to Help Home Builders Stay Competitive
On the everlasting power of the pen—analog-style—to provide personal connection with buyers when selling homes
Leadership
Company Strategy: Are You a Fox or a Hedgehog?
As you ponder a unified, long-term strategy for your company, ask these essential questions
New-Home Marketing
Need More Leads? Think Again
The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
Small Units, Big Potential
At a time when prices are galloping past wage growth, alternative housing solutions are crucial
Regulations
The Impact of Regulations on Home Building
The longer it takes to get a project through the approval process, the higher the price of the homes
Metrics Indicate A Renewed Shift Toward Homeownership
The first quarter saw more new owner households than renter households
Buyer Demand Drops As Available Homes Remain Scarce
Demand decreased 14 percent in March from February, and the number of homes for sale fell 12.5 from the previous year
Home Designer Collection Windows Standard Feature at Royal Oaks Homes
Want to increase your home sales? Then follow the lead of Royal Oaks Homes. The North Carolina builder sets itself apart in their…
NAHB: Duties On Canadian Softwood Lumber Will Lead to Lost Wages, Taxes, And Jobs
A 19.88 percent duty rate on Canadian softwood lumber exports could raise home prices by more than $1,000
