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January 2018

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January 2018


IBS / KBIS Products Preview | Heat & Glo

Heat & Glo’s gas fireplace, The Phoenix, includes horizontal venting without a glass front, allowing…

IBS / KBIS Products Preview | American Standard

The 7-inch Spectra+ Touch and eTouch Showerheads from American Standard allow users to toggle…

IBS / KBIS Products Preview | Chameleon Power

Chameleon Power’s new software, The Builder’s Toolbox, functions as a marketing tool for builders and…

Sales + Marketing

Marketing by Design Center

As consumer tastes and trends evolve, so should the design center. See how offering a stellar experience can translate to substantial returns 

A Look Ahead at 2018, By the Numbers

Entry-level and first-time buyers may account for 43 percent of the market by the end of 2018

Purchasing

The Center of Home Building: Purchasing

Is Purchasing at the core of your operations? If not, you’re leaving money on the table, and lots of it

Sales + Marketing

How to Encourage More Referral Sales

A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation 

The New American Home

The New American Home 2018

Transitional style meets state-of-the-art construction smarts in a modern Tuscan showpiece

Sales Lead Tracking

New Year, New Benchmarks for Measuring Online Sales

The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders 

Quality Matters

Construction Quality: Why It Matters and How to Achieve It

First, you have to define construction quality for your business, then you have to figure out how to achieve it

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More in Category

Delaware-based Schell Brothers, our 2023 Builder of the Year, brings a refreshing approach to delivering homes and measuring success with an overriding mission of happiness

NAHB Chairman's Message: In a challenging business environment for home builders, and with higher housing costs for families, the National Association of Home Builders is working to help home builders better meet the nation's housing needs

Sure there are challenges, but overall, Pro Builder's annual Housing Forecast Survey finds home builders are optimistic about the coming year

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