IBS / KBIS Products Preview | Heat & Glo
Heat & Glo’s gas fireplace, The Phoenix, includes horizontal venting without a glass front, allowing…
IBS / KBIS Products Preview | American Standard
The 7-inch Spectra+ Touch and eTouch Showerheads from American Standard allow users to toggle…
IBS / KBIS Products Preview | Chameleon Power
Chameleon Power’s new software, The Builder’s Toolbox, functions as a marketing tool for builders and…
Sales + Marketing
Marketing by Design Center
As consumer tastes and trends evolve, so should the design center. See how offering a stellar experience can translate to substantial returns
A Look Ahead at 2018, By the Numbers
Entry-level and first-time buyers may account for 43 percent of the market by the end of 2018
Purchasing
The Center of Home Building: Purchasing
Is Purchasing at the core of your operations? If not, you’re leaving money on the table, and lots of it
Sales + Marketing
How to Encourage More Referral Sales
A plan to generate up to 45 percent of this year’s homebuyers at a minimal cost is the most important piece of the home building equation
The New American Home
The New American Home 2018
Transitional style meets state-of-the-art construction smarts in a modern Tuscan showpiece
Sales Lead Tracking
New Year, New Benchmarks for Measuring Online Sales
The online sales world is constantly shifting, and so are ways of measuring success. Here’s an update for home builders
Quality Matters
Construction Quality: Why It Matters and How to Achieve It
First, you have to define construction quality for your business, then you have to figure out how to achieve it