Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand
Report Explores US Homeownership Trends, Finds Minorities Making Gains
A new National Association of Realtors report finds Asian Americans and Hispanics have made the greatest gains in homeownership over the past decade
Consumers Show Renewed Optimism About Homebuying
Fannie Mae's Home Purchase Sentiment Index reaches its highest level in almost two years
The Best Places to Buy a Home During Fall
These housing markets offer greater inventory and more affordable list prices during the fall season
Sales
Building a Best-Ever Online Sales Team
These five elements are key to a salesforce that leads the industry
The Typical First-Time Homebuyer Is Evolving
Today’s average first-time buyers are quite different from their early 2000s counterparts
Has the Homeownership Rate Reached Rock Bottom?
Economists see the numbers as a worrying trend, as the housing market is strengthening but leaving many households behind
The Top 10 Affordable U.S. Metros for Homebuyers
Ohio has a sizable inventory of affordable cities to live in
Sales + Marketing Best Practices
Are You Ignoring Your Prospects?
A little less efficiency can result in more personalized effectiveness
Housing Was at Its Most Affordable in Two Years at the Start of 2015
U.S. housing was affordable despite increasing prices nationwide
Major Metros on Track to Hit Post-Recession Home Sales Record
Half of major metros are seeing increasing sales thanks to a rebound in the share of all-cash purchases, and a growing share of FHA buyers
Nearly half of America’s markets reach full house pricing recovery
Homeowners, buyers, and real estate professionals have all experienced recent success
Education + Training
How to Choose a Sales Training Program
Before you implement any type of training program, assess your personnel and ask these questions
Sales
Hiring an Online Sales Specialist
Filling the role of online sales specialist in your company requires a special process to pinpoint the best talent
