Apologies to Paul Simon, but when I looked at the long list of design ideas I compiled while at the International Builders’ Show in Orlando, I thought I’d try to mention 50 of them—a nice round num
These new releases coach you in everything from marketing to creating a business plan
Check out these tips to get the media and your community talking about your homes
Generational expert and author Neil Howe presented the do's and don'ts of marketing to the generations
Do Your Floor Plan Names Mean Something?
Tackle their fear by knowing and sharing with them the fundamentals
How downsized homes can delight buyers
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs
Readjust your sales team's approach and get a leg up on the competition
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.
Craigslist? Check out these ideas Eldan Homes uses to close a deal in tough times